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Historical storefront on the Upper West Side has been redesigned in the spirit of the brand's birthplace: Provence.
September 11, 2024
By: Lianna Albrizio
L’Occitane en Provence has unveiled its latest store innovation through a revitalized Manhattan boutique.
Situated in the heart of the Upper West Side at 416 Columbus Ave, this storefront has been redesigned in the spirit of the brand’s birthplace: Provence.
The 891 square-foot boutique was designed to bring the essence of the brand to the New York City neighborhood. Featuring an elevated store design and concept, history and architecture unite to create an experience unique to L’Occitane, according to the brand. Through natural materials, historic construction and skincare products, the brand engages with its guests through their senses.
Visitors can take advantage of curated services designed to enhance their connection with the brand. These offerings include mini-facials, soothing hand massages and detailed skin analysis using a magnifying skin scanner, allowing for a deeper understanding of one’s skincare needs.
“We are very excited to expand our presence in New York City through the opening of this boutique, in the heart of such an iconic neighborhood,” said Yann Tanini, managing director of L’Occitane North America. “This store offers a distinctive experience, immersing visitors in the essence of L’Occitane’s origins. It encapsulates everything that makes our brand exceptional—the sense of community, the rich heritage of Provence, and the passionate people who bring our products to life.”
This location is one of five new concept boutiques that are set to open this fall in the tri-state area, including a new boutique at Belmont Village (Long Island) and remodeled boutiques at Madison Avenue (NYC), Newark International Airport in New Jersey and Short Hills, NJ.
The Upper West Side boutique is open daily (Monday-Saturday from 10am-7pm and Sundays from 11am-6pm.)
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